01 — Foundation
Brand direction
Little Bend is a small-batch cut flower farm in Camp Dennison, Ohio. The brand draws from two visual worlds: the crisp black-ink linework of tattoo flash sheets and the natural, saturated color of farm photography.
Tattoo flash aesthetic
Hand-drawn illustrations function like traditional flash art — bold, symmetrical, iconic. Always black ink on white/cream. Never colorized. Used as decorative elements, section dividers, and accent graphics.
Photography carries emotion
Farm photography is the only source of color on the site. Full-bleed heroes, editorial still-lifes, candid field shots. No stock. Nothing staged. The monochrome framework makes every photo feel vivid.
White space is structural
Generous margins and breathing room aren't decorative — they give weight to every element that appears. Less crowded than typical e-commerce. Closer to a gallery or editorial publication.
Sharp edges, soft voice
No rounded corners on buttons, cards, or containers. The geometry mirrors the clean lines of tattoo work. But the copy is warm, human, and direct. The contrast is the brand.
01 — Foundation
Color palette
The site lives in black and white with one green anchor. All other color comes from photography. If you're adding a color that isn't here and isn't from a photograph, stop and reconsider.
Core palette
Section backgrounds
Alternate between cream and white to create visual separation between page sections. No borders needed — the background shift does the work.
01 — Foundation
Typography
Two typefaces. Vollkorn for presence, DM Sans for clarity. No exceptions.
Heading font — Vollkorn
Seasonal flowers grown by hand in Camp Dennison, Ohio.
Flowers on your schedule
The way flowers are supposed to grow
Flower Subscription
$40
Body font — DM Sans
Low-till methods, cover cropping, on-farm amendments, and native plantings that feed the soil. We don't ship flowers across the country or force varieties out of season.
Weekly, bi-weekly, or monthly. Fresh-cut bouquets all summer, delivered Saturday morning or ready for pickup.
What we offer
Subscribe Send a Bouquet Our Story FAQ Contact
Subscribe
We deliver within the I-275 loop.
Font weights in use
DM Sans: Light (300), Regular (400), Medium (500), Regular Italic (400i)
No Bold (700) anywhere. Heaviness comes from the serif, not from bold sans.
01 — Foundation
Spacing
Generous by default. The emptiness gives weight to everything that appears.
Layout constraints
Wide max-width: 880px (footer, multi-column layouts)
Body text max-width: 560px (for comfortable line length)
Photos: full-bleed or constrained to 680px collage
Page horizontal padding: 40px desktop, 24px mobile
Mobile min tap target: 44px
02 — Elements
Buttons
No rounded corners. All buttons are 44px+ height. Hover states invert fill and text. Full-width on mobile.
Primary — filled ink
Hover: background transparent, color ink
Padding: 14px 36px · Font: DM Sans 500 14px · Letter-spacing: 0.02em
Secondary — outlined
Hover: background ink, color cream
Green — checkout confirmation only
Hover: background green-dark, border green-dark
Usage: final checkout CTA only — used very sparingly
All buttons together
02 — Elements
Form inputs
Labels always above inputs. No border-radius. 1.5px border, darkens to ink on focus. Inline validation on blur.
We deliver within the I-275 loop.
02 — Elements
Links
Text link — underlined
Hover: color green, border-color green
No text-decoration underline — use border-bottom instead for control over spacing
02 — Elements
Cards & containers
Content card (white on cream)
What happens next
Content goes here. White background creates subtle elevation against cream page background.
Padding: 24–32px · No drop shadows. No rounded corners.
Callout — bordered
Save 10% — pay upfront
Lock in your subscription for the full season.
Used for important CTAs like early bird callout
Inline callout — green tint
Save 10% — pay upfront before June 1st. Only 15 delivery slots available.
Text: 13px, color green-dark · Used inside product rows
03 — Brand
Illustration system
The hand-drawn illustrations are the brand's most distinctive visual element. Tattoo flash meets folk botanical. Always black ink on white/cream. Never colorized.
Do
Use as graphic texture at small sizes. Place where photography isn't needed. Use as section breaks. Render as SVG for crisp scaling. Use single flowers as bullet markers or inline elements.
Don't
Don't colorize. Don't use at hero scale competing with photos. Don't apply shadows or effects. Don't stretch or distort. Don't use as backgrounds behind text (unless 3–5% opacity).
Scale guidance
Logo mark: 120–400px wide. Botanical repeat: full-width border, 40–60px tall. Sun motif: 80–160px standalone. Single flower: 16–24px inline.
Vectorize for web
Convert all illustrations to SVG. Preserve the hand-drawn quality in vector paths — don't clean up or smooth linework. The imperfection is intentional.
03 — Brand
Photography
The only color on the page. Every photo should feel like an editorial still-life or a candid moment on the farm.
Direction
Natural light only. Shallow depth of field on details. Wide angle for land. Hands in frame when possible. Morning light preferred for warmth.
What to shoot
Bouquets in natural settings. Field rows at golden hour. Hands cutting, arranging, wrapping. The land itself. Close-ups of stems. The truck on delivery morning.
Avoid
White-background product shots. Overhead flat-lays. Grocery store energy. Filters or heavy grading. Stock photography of any kind.
Technical
Min 2000px wide for heroes. WebP with JPEG fallback. Lazy load all images. Full-bleed on heroes (no padding). Gallery: 2–3 columns desktop.
03 — Brand
Voice & copy
The copy should read like it was written by the people who grow the flowers. Short sentences. No marketing jargon. Say what you mean.
Do
"Grown here. Cut fresh. Delivered Saturday."
Don't
"Premium artisanal floral arrangements delivered to your doorstep."
Do
"Skip any week by Wednesday noon — no questions asked."
Don't
"Our flexible subscription allows you to modify your delivery schedule."
Do
"Delivery isn't available at your address yet. Pickup is available every Saturday."
Don't
"We're sorry, this zip code is not in our delivery area."
CTA language
Plain action words. No "Get started!" or "Join now!" or exclamation points on buttons.
04 — Reference
Page inventory
Every page on the site with its slug and purpose.